Target Web Push Notifications with Google Analytics Segments

First Make sure you have completed the Google Analytics integration for your project.

On Google Analytic create segments as normal. For example you may want to create a new segment to target a cohort of female users, aged 18-34, who have registered on your site but have not spent or deposited money. 

You would go to google analytics as normal - https://analytics.google.com. Navigate to the Admin page.

Navigate to the Segments section.

Click Add new segment.

 

Build your segment as required. For this example you add the necessary demographic conditions:

 

then you would finalise any other conditions such as a did one desired step but not another condition. 

Once the conditions are set to make the segment available for targeting users via xtremepush you must then change the segment availability in the top right corner, select change as shown above and the dialog below appears.

 

 Indicate that the segment is also available to collaborators and click OK. When you have done this the availability status text in the top right should read “Segment is visible and shared in current view”.

Once your segment is made available in this way on Google Analytics save it. It will now be available for targeting users in the segmentation section when creating a campaign on xtremepush:

 

 

 

 

 

 

 

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