The elements of the setup tab are highlighted and listed below. You name your campaign, and choose channels and other options on this tab:
- Campaign name: A name to identify your campaign, this is a required field.
- Push Category: The option to select what push category your message falls under (e.g. marketing, service message, etc.). Categories have different limits /thresholds set. For example if a customer has received the maximum number of marketing notifications allowed in a week they will not receive anymore. However they could still receive service messages if there was an unlimited "service" category. Push categories are user defined, if you have not defined any this field will not appear. Details on configuring categories here.
- Web Push Notifications: A checkbox for the web push notification channel - sets whether or not you would like to send users a web push notification.
- Message Center: A checkbox for the message center channel - sets whether or not you would like this notification to be sent to the users on-site message center.
A/B Testing: This checkbox confirms whether or not you would like to use A/B testing. A/B testing involves creating variants of your message to be tested on different customers. The results can then be analysed to determine which message was more successful in accomplishing your goals. Selecting this checkbox will create a new menu where you can describe your A/B variants.
In the above example there are 3 variants and each has a description. On the right side of the image you can see that it is possible to toggle each variant active or inactive based upon which variants you wish to run at any given time.
To add a new variant, you just click the "+ Add Variant button" at the bottom of the image above.
- Multi-Language support:
This checkbox confirms whether or not you would like to use Multi-Language Support. Multi-Language Support allows you to communicate to your customers using different languages, e.g. send your message in French to your French users, and German to your German Users. Selecting this checkbox will open up a new menu where you choose language variants to include in your campaign.
In the above example you can see that I will be using 3 languages in the multi-language campaign.On the right hand side of the example you can see that English is selected as the default language. What that means is that for everyone who's language is not included as one of the languages in our campaign, they will receive the English message as well.
To add a new language, all we have to do is click the "+ Add Language" button shown at the bottom in the example above.
- Conversion Tracking:
This checkbox confirms whether or not you would like to use conversion tracking.Selecting this option will open up a new area on this page.
Here we can set a goal for our campaign, goals are made up of events or a combination of events that are the goal of the campaign. User who go on to complete the goal of the campaign are tracked as a conversion.
For details on the other sections in the campaign creation workflow select below: