Segmentation: App Usage

 

Having selected App Usage, you will then have to choose what aspect of usage you would like to base your condition on.

             

The options are,

  1. Tag
  2. App Downloaded
  3. Sessions
  4. App Last Opened
  5. Notification

Tag 

What is a Tag

A Tag is a marker you included in your app, that will notify our platform when a user engages in a specific activity. Click here for more information on tagging with the Xtremepush Platform

Create a Condition Based on Tags

Having decided to create a condition based on Tags, you must then enter three more pieces of information before your segment can be created.
These are,

  1. The tag you want this condition based on
  2. The comparison operator for that tag, your options are
    • hit at least once
    • hit more than
    • hit less than
    • hit exactly
    • did not hit
  3. The restriction of that condition, your options are,
    • all time
    • in the last (will bring up additional options for a value and its unit, e.g. 7 days)
    • prior to (will bring up additional options for a value and its unit, e.g. 7 days)
    • in date range (will bring up two calendar widgets in which you select a beginning and end date range)

The example above shows a condition that applies to users who have hit an "add to shopping cart" tag, at least once, in the last four hours.

 

App Downloaded 

Create a Condition Based on App Downloaded

Having decided to create a condition based on when the app was downloaded, you must then enter three more pieces of information before your condition can be created.
These are,

  1. The comparison operator for comparing against when the user downloaded the app. The options are,
    • In the last
    • Prior to
    • In date range (will bring up two calendar widgets in which you select a beginning and end date range)
  2. The number of units 
  3. The value of the units, the options are
    • days
    • hours
    • minutes

 

The example above shows a condition that applies to users who downloaded your app, prior to six days ago.

 

Sessions

What is a session
A session is when a user opens, interacts with your app and then closes it.

Create a condition based on Sessions

Having decided to create a condition based on Sessions, you must then enter three more pieces of information before your segment can be created.
These are,

  1. The comparison operator for the number of sessions. The options are
    • more than
    • less than
    • exactly
  2. The number of sessions that this condition is based around
  3. The time restriction of that condition, your options are,
    • all time
    • in the last (will bring up additional options for a value and its unit, e.g. 7 days)
    • prior to (will bring up additional options for a value and its unit, e.g. 7 days)
    • in date range (will bring up two calendar widgets in which you select a beginning and end date range)

The example above shows a condition that applies to users, with more than seven sessions in the last 30 days.

 

App Last Opened

Create a Condition Based on App Last Opened

Having decided to create a condition based on when the app was last opened, you must then enter three more pieces of information before your segment can be created.

These are,

  1. The comparison operator for comparing against when the user downloaded the app. The options are,
    • In the last
    • Prior to
    • In date range (will bring up two calendar widgets in which you select a beginning and end date range)
  2. The number of units 
  3. The value of the units, the options are
    • days
    • hours
    • minutes

 

The example above shows a condition that applies to users who have not opened your app in the last 30 days.

 

Notification

What is a notification
A notification is message you sent to your customers, using the xtremepush platform. 

Create a condition based on Notification

Having decided to create a condition based on Notification, you must then enter two more pieces of information before your segment can be created.
These are,

  1. The notification campaign you are basing this condidtion on
  2. The conditional operator for determining which notification status this condition applies to. The options are,
    • Received
    • Not received
    • Opened
    • Not opened

 

The example above shows a condition that applies to users, who have not received the welcome message notification.

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