Segmentation: Location

Having selected Location, you will then have to choose what aspect of the Location category you would like to base your segmental condition on.

Your options are,

  1. Country
  2. Last Known Location
  3. Location

Country

What is country
Country is the country we have registered for your user

Create a Condition based on Country

Having decided to create a condition based on Country, you must then enter two more pieces of information before your segment can be created.
These are,

  1. The comparison operator, your choices here are,
    • is
    • is not
  2. The country you are comparing your users users country to.

The example above shows a condition that applies to users whose country is Ireland.

 

Last Known Location

What is last known location
Last known location is the last location we registered your user at.

Create a condition based on last known location

Having decided to create a condition based on users last known condition, you must then enter two more pieces of information before your segment can be created.
These are,

  1. The comparison operator, your choices here are,
    • inside
    • outside
  2. The region this condition will cover, see below for more information on using this feature
  3. The number of units ago that this condition will include
  4. The value of the units. The options are,
    • Days
    • Hours
    • Minutes

The example above shows a condition that applies to users in or around Great Britain and Ireland.

 

Using the Touch Map

The image above shows a region I have selected by clicking on the map. The area of that region can be shrunk or expanded by dragging the edges of the region.

To quickly find a region on the map, we have included a "search on map" input box, located in the top right hand side of the screen. Here you simply enter a location and the map will focus on that area. 

 

Location

What is a location
A location is a geofence or iBeacon location you have set up using our platform.
Click here for more information about setting up some locations on our platform.

 

Create a condition based on Location

Having decided to create a condition based on a Location, you must then enter three more pieces of information before your segment can be created.
These are,

  1. The location you want this condition based on (all geofence and iBeacon locations will be listed)
  2. The comparison operator for that tag, your options are
    • hit at least once
    • hit more than
    • hit less than
    • hit exactly
    • did not hit
  3. The restriction of that condition, your options are,
    • all time
    • in the last (will bring up additional options for a value and its unit, e.g. 7 days)
    • prior to (will bring up additional options for a value and its unit, e.g. 7 days)
    • in date range (will bring up two calendar widgets in which you select a beginning and end date range)

The example above shows a condition that applies to users who entered the "Xtremepush Headquarters" location, at least once in the last 2 hours.

 

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