There are a number of optional params that can be added to device profiles depending on how SDK integrations are done. Detail on how collection of this data can be enabled/disabled below. 

User Id 

User ID is not set by default and can only be set by calling methods on the mobile and web SDKs. Details of these methods below:

Mobile 

Android

mPushConnector.setExternalId(CUSTOMER_ID);

iOS

 [XPush setExternalId:@“CUSTOMER_ID”]; 

Web

xtremepush('set', 'external_id',CUSTOMER_ID);

If you are not calling these methods then you are not setting the user id in the device profile.

iOS Device Name

iOS Only

Device name is set by default as it is useful for developers to find test devices when testing. This can be turned off before going to production in case you do not want to collect the iOS Device name: 

[XPush setNameCollectingEnabled: NO];

If you are not calling this method then you are collecting the iOS device name. More details in this article:

• https://support.xtremepush.com/hc/en-us/articles/213584105-How-to-stop-collecting-iPhone-iPad-iPod-Touch-name-in-production- 

Push Token

The push token must only be collected if you are using the push notifications channel. Details on how to integrate the SDK without enabling notifications below.

Mobile 

Details on disabling push notifications on mobile can be found in this article:

• https://support.xtremepush.com/hc/en-us/articles/208551365-Disabling-Notifications   

Web

On Web if you don't want to use notifications then you can simply not enable push for any browsers it in settings.

And then do not attempt to call the prompt for push method on the client side:

 xtremepush("push", "prompt"); 

App Language

App Language is not set by default and can only be set by calling methods on the mobile and web SDKs. Details of these methods below:

Mobile 

Android

mPushConnector.hitTag("user.language_app", "en");

iOS

[XPush hitTag:@"user.language_app" withValue: @"en"];

Web

xtremepush('set', 'app_language','en');

If you are not calling these methods then you are not setting the app language in the device profile.

App Version

 Web Only

App Version is not set by default in the browser profile and can only be set by calling below method on web SDK.

xtremepush('set', 'app_version','en');

 If you are not calling this method then you are not setting the app language in the device profile.

Advertising IDs - IDFA and ADID

Mobile Only

Advertising IDs are not set by default in the device profile and can only be set by enabling attribution in the mobile SDKs details on enabling attribution here:

• https://support.xtremepush.com/hc/en-us/articles/212419125-Enabling-Install-Attribution-and-Re-marketing- 

 If have not enabled attribution then you are not setting the Advertising IDs in the device profile.

Google Analytics ID

The Google Analytics ID is not set by by default in the device profile and can only be set by enabling the Google analytics integration on Mobile or Web details below.

Mobile 

Details on how to enable the GA integration on mobile can be found here:

• https://support.xtremepush.com/hc/en-us/articles/209421085-Reusing-Google-Analytics-Tagging

Web

Details on how to enable the GA integration on web can be found here:

• https://support.xtremepush.com/hc/en-us/articles/206699249-Google-Analytics-Integration 

If have not enabled the Google Analytics Integration then you are not setting the GA ID in the device profile.